IPTV reseller panel credits explained: pricing, packages and profits

A panel credit is the unit of stock in an IPTV reseller business. It is not a currency, a token or a subscription — it is a prepaid month of service that you can assign to any customer, at any time, at any price you choose. Understanding that one sentence is the difference between running a business and guessing at one.

One credit, one month: the only rule

The Strong 8K panel follows a single ratio: 1 credit = 1 month for 1 line. A twelve-month subscription consumes twelve credits. A one-month subscription consumes one. A trial line consumes nothing, which is why trials can be handed out freely to prospects.

This is why the "how many credits do I need?" question has an arithmetical answer rather than an opinion. Multiply your customer count by the number of months you expect to serve them:

• 10 customers on yearly plans = 120 credits
• 20 customers on yearly plans = 240 credits
• 40 customers on yearly plans = 480 credits
• 100 customers on yearly plans = 1200 credits

If you sell monthly rather than yearly, the same package serves a much larger group: 120 credits can run 120 one-month activations, which is useful when you are testing demand in a new market.

The four credit packages, priced honestly

Strong 8K offers four panel packages. The price per credit falls as the package grows, because wholesale stock is cheaper in bulk and we pass that on.

• 120 credits — €165 / $179 — €1.38 per credit. The entry package for testing the market or serving your first ten yearly customers.
• 240 credits — €325 / $349 — €1.35 per credit. For resellers who add a handful of customers every week.
• 480 credits — €640 / $689 — €1.33 per credit. The most popular tier: a meaningful discount without a big upfront commitment.
• 1200 credits — €1570 / $1699 — €1.31 per credit. Wholesale pricing for established panels and sub-resellers.

Note what the difference actually is. Between the smallest and the largest package, the cost per credit drops by about five cents. On a hundred subscriptions that is €5 — pleasant, but not the thing that decides whether your business works. Package size is a cash-flow decision first and a discount decision second.

From credits to margin: the maths that matters

Retail price is where the real leverage sits. At €1.33 per credit on the 480 package, here is what each monthly retail price returns per customer:

• Retail €6 — gross profit €4.67 per month (€56 per year)
• Retail €10 — gross profit €8.67 per month (€104 per year)
• Retail €12 — gross profit €10.67 per month (€128 per year)
• Retail €15 — gross profit €13.67 per month (€164 per year)

Those figures are gross profit, before payment fees or refunds, and they assume a full month of service per credit. The point is the shape of the curve: moving from €6 to €12 nearly triples your margin per customer, while your support work stays exactly the same. Under-pricing does not make life easier — it makes every support message more expensive than the customer is worth.

What a full panel looks like over a year

Here is a scenario that a careful reseller can actually reach, not a fantasy one. Buy the 480-credit package at €640. Sell subscriptions at €12 per month. Serve 40 yearly customers.

• Revenue: 480 customer-months × €12 = €5,760
• Cost of credits: €640
• Gross profit: €5,120

Spread over twelve months that is roughly €427 per month of gross profit for about forty active customers — a base you can build with local, personal selling rather than advertising spend. Serve the same 480 credits as 480 monthly activations and the revenue more than triples, though you carry more churn and more admin.

Why renewals change the calculation completely

Acquisition is the expensive part of this business: time spent explaining, installing apps, answering the first nervous questions. A renewal has none of that. It is one credit and one message, at full retail price.

This is why the resellers who earn consistently are the ones with a renewal reminder habit. If half of your monthly customers quietly lapse, you are paying the acquisition cost again and again for the same revenue. If almost all of them renew, your profit per hour of work climbs every month without you doing anything new.

Choosing your first package without overthinking it

If you have no customers yet, buy 120 credits. It is the cheapest way to learn the panel, and it removes the pressure of having to sell fast to justify a large purchase. If you already know ten people who want an annual subscription, 120 credits covers them for a full year and still leaves you room to test.

If you have an existing audience — a social following, a shop, an expat community group — the 480 package is the better buy, because you will burn through 120 credits faster than you expect and the discount compounds as you scale.

What credits do not cover

Be clear about the boundaries, because it keeps you out of trouble. Credits pay for the technical service — channels, VOD, servers, panel access. They do not buy you customers, they do not pay for advertising, and they do not guarantee quality of experience on a weak Wi-Fi connection. If a customer's internet cannot hold a 4K stream, no package size fixes that.

A reseller's real product is stability plus responsiveness. Credits are just the raw material you turn into that product, one month at a time.

The short version

One credit is one month for one customer. Packages run from 120 credits at €165 to 1200 credits at €1570, with cost per credit falling as you buy more. Your margin is decided almost entirely by your retail price, not by the package discount — and it is protected by renewals, not by being the cheapest reseller in your market.

Start with the stock that matches the customers you can realistically serve this month, price it so the support is worth your time, and message every customer before their plan expires.